This 1 minute video was created for a real estate agent who was looking to attract the younger demographic. The premise of the piece is to help people that may be moving out or are saving money to put that money into an investment.
When presented with this project, it first started with thinking about the message, what did we want the audience know and how we were going to portray that in a 1 minute video. After a lot of brainstorming I thought that making the steps into images in an article would be a great way to break down each step in a creative way that people are familiar with.
Something else that I wanted to avoid was using a lot of text. Including lots of text may have become very busy and hard to focus on the few words that were important to getting the message across to people.